Other Promotional Endorsements

• A member or employee may not use or permit the use of his Government title or position or any authority associated with his public office to endorse any product, service, or enterprise except under certain, very limited circumstances
  • EXAMPLE: An author, whom you personally know, contacts you about writing an endorsement for the jacket of a book on Air Force history, which he is about to publish. You may write an endorsement in your private capacity using only your name and grade, but you may not use your official title or refer to your Government position in any way in that endorsement, nor may you allow it to be used.
  • EXAMPLE: A private organization dedicated to assisting military families asks that you become a member of their board of directors. The organization is not authorized official support or endorsement by the JER. You may accept the invitation in your personal capacity only, but not in your official capacity. In this situation, however, you may use your military grade (but not your position or title) in conjunction with your name in relationship to membership in the private organization.
• An employee or member who is customarily addressed using a general term of address, such as a military or ambassadorial rank, may generally use or permit the use of that term of address in conjunction with his name in his purely personal, unofficial efforts in support of fundraising or other promotional activities